Meet Our Founder, Aishling Flaherty

My Caboodle dream is simple: to create a platform where Irish businesses can thrive without the burden of exorbitant fees, and where customers can enjoy unlimited free deliveries while supporting local businesses. I believe that when we make it easier for businesses to succeed, everyone wins.

I was quoted an eye-watering amount of money to develop this platform towards my ambition of making shopping easier and cheaper for people and businesses in Ireland. As a small business owner, I knew I'd never achieve that kind of fundraising.

Despite having no coding experience, but a stubborn (perhaps misplaced!) sense of belief and determination, I developed Caboodle over the course of two consecutive maternity leaves. What started as a simple idea to connect Irish businesses with customers has grown into Ireland's fairest e-commerce platform.

Through extensive collaboration with Irish business owners across the country and huge amounts of determination, Caboodle is proof that when we work together with innovation and technology, we can build something truly special for Ireland.

This is just the beginning of what I hope will become Ireland's most trusted platform for connecting local businesses with customers who care about supporting Irish enterprise.